The Price is Right
Semco Specialties' cookware sets have been successful in past holiday seasons, but all the more so these days, when a desire to spend wisely keeps people staying home for dinner. "Yes, people are eating in more, and everyone loves to entertain with family and friends," she explained. Plus, the fact that there are more pieces to imprint means more marketing reach for logos.
Make the season bright: Knife blocks, wine sets with glasses, spa kits and gift baskets are but a few choices that can offer big impact without a big budget.
Food for Fun
It's difficult to do an article on holiday and seasonal items without bringing food gifts into the mix. However, aside from meeting a biological need and the good vibes associated with eating, these items have become a more cost-effective option without sacrificing impact, according to Rebecca Seltzer, marketing director at Mid-Nite Snax in Mineola, N.Y. "We are finding more and more that our customers are ordering gifts for an entire office or family, rather than individual gifts," she explained. With this giving strategy, choosing items with high perceived value is a cinch, because clients can upgrade their gift choices to reach a group of people, as opposed to being stretched too thin to cover everyone. "The towers and boxes might have a higher cost-per-item, but they can be shared among a crowd," Seltzer added.
What's more, the towers and boxes she mentioned add up in terms of presentation points. Since the gift collections from Mix-Nite Snax come in elegant boxes with coordinating bows, they become promotions that appeal to multiple senses, said Seltzer. And for end-buyers, convenience is always an attractive bonus. "Although we do sell a lot of popcorn and snack tins during the holiday season, our customers enjoy the gift towers and boxes because they arrive already assembled," she affirmed.