The Price is Right
Make the season bright: Cookies and the sweet stuff have universal and perennial appeal. To get more creative with food, however, suggest a meat delivery, a hot-beverage collection or a bottle of wine with an imprinted label.
Packaging also plays a significant role in upping the perceived value for Richmond, British Columbia-based Kanata Blanket. The company offers a wide range of containers for its blanket selection, including wooden and keepsake boxes as well as organza bags. "Packaging is a key component," said Bryson Rochelle, U.S. sales manager. "By going that extra mile to give a blanket with some sort of packaging such as a box, basket or bag, you are creating a lasting impression on the recipient."
Most importantly, however, it's the leveraging of the luxury item's allure that can most amp up the value of holiday promotions. And if you're balking already at the notion of a luxury item, consider this: "It's also important to remember that luxury does not mean expensive; we have many blankets that can fit a $20 to $25 price point," he explained. By keeping minimums low (perhaps suggest a luxury item only for top clients or high-level executives), these items can become practical holiday promotions for a variety of budgets.
Make the season bright: Though many luxury items can blow a budget fairly quickly, there are still options here. Items such as pen sets, mini MP3 players or even a leather business-card holder can suggest luxury without breaking the bank. Remember, it's all in the details.