Promo Marketing Top 50 Distributors
PM: What is one of your best memories of starting out in the industry, either an early success or something more personal?
GM: One of my best memories of the early days occurred about 25 years ago when I was training one of our first sales professionals on cold calling. We were calling on a law firm called Endress and Endress. After we walked in the door, we both had the same idea at the same time. He and I began taking off our jackets and ties. We simply explained to the shocked receptionist that we were “endressing and endressing!” Unfortunately, she did not find the humor in our approach. She called security and had us kicked out of the building. When I think back to that day, I am reminded that every once and a while you need to take a minute to let loose!
PM: What are some products or markets that you have found to be particularly strong in this weaker economy?
G&VM: We have found growth in thriving industries including education, securities, fitness, accounting and health care. These industries are less affected by the economy and our owners continue to create and implement complete marketing programs for their respective clients in these market segments. In the weaker economy, we have found that our ability to provide customers with the products they need to conduct business on a daily basis, as well as creative solutions that are at the top of our industry, has contributed to our success.
2. BDA (Bensussen Deutsch & Associates)
Principal: Jay Deutsch, CEO
PM: What has been your company’s strategy for coping with the recession?
JD: The economic climate is a concern for any company; however, we are cautiously optimistic. We are using this time to invest in our current clients and existing relationships, while also looking for new opportunities that enable us to leverage the recession to our advantage.