Promo Marketing Top 50 Distributors
Ranking the industry’s giants, up-and-comers, and everything in between
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PM: What is one of your best memories of starting out in the industry, either an early success or something more personal?
JD: Eric Bensussen (BDA’s president) and I grew up two houses away from each other in Seattle. In 1984, we were just teenagers with a passion for sports and merchandise, so we decided to start a sports marketing company called Sports Marketing Corp. (now Bensussen Deutsch & Associates Inc.). I called the NFL and asked for permission to use the Seattle Seahawks logo on sweatshirts to sell in Alaska—they liked the idea. Three phone calls and one proposal later, we signed a deal with the NFL.
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