Recipes for Success
People spend a lot of time in the kitchen, whether it’s cooking dinner for loved ones, making a quick snack or just enjoying a drink with friends. Using kitchen and household items as promotions adds a personal touch to advertising, and giving end-users items they will use again and again, making a lasting impression. Here are some helpful tips from around the industry on how to stir up sales with kitchen and household promotions.
Oli 16 oz. Tumbler from ADG Promotional Products
A business development manager, hired by the state, was brought in specifically to boost business in Minnesota. His strategy was to target grad students looking to start up their own companies. The goal was to encourage these young entrepreneurs to “keep it local” in Minnesota. His assigned budget was minimal, but he thought one of his best tactics was to provide a simple thank you gift between $3 to $5 each, to special volunteers helping with various projects. Together, they quickly communicated it was a great idea, not to mention more profitable, for the students to start and keep their new business in Minnesota.
Since the challenge was to provide an affordable, yet effective thank you gift, the business developer jumped on the opportunity to use the Oli 16 oz. Tumbler in his campaign. The imprint included the “keeping it local” slogan and the tumblers were purchased in a variety of colors to coordinate with the projects. All volunteers assisting to build and keep the new business in Minnesota received a tumbler as a thank you for their efforts.
Bamboo Spatula from Bay State Specialty Co.
The financial aid department of a university held a luncheon for potential students and their families. After a tour of the facility, the guests attended the lunch and received a spatula to take home with them. The bamboo spatula is naturally heat and bacteria resistant, and it comes from a renewable resource. It also has a convenient hanging hole for easy storage and is dishwasher safe.