Reciprocity Road Welcomes Quality Resource Group, Projects $150M by Year-end

Quality Resource Group (QRG), Plymouth, Minn., joined Reciprocity Road, a collection of companies launched at the PPAI Expo this year, as an official member of its road crew. Founded in 1965, QRG, a $34 million marketing asset management company, brings technological prowess, operational excellence and a solid reputation to Reciprocity Road.

The seven distributors who comprise Reciprocity Road—MadeToOrder Inc., Brand Fuel, The Icebox, Zagwear, Image Source, C&S Sales and Robyn Promotions—endorsed QRG after a thorough review process, including an on-site visit.

“We are meticulous about who joins Reciprocity Road,” said Rod Brown, chief financial officer at MadeToOrder Inc. “We have an obligation to our stakeholders and our supplier partners to align only with exceptional companies for the fastest return possible. And we don’t mean merely monetary returns, the criteria for a Reciprocity Road member involves three key areas: a stellar reputation; proficient, profitable and creative business practices; and a generous corporate spirit. Quality Resource Group exemplifies our highest ideals, and will help accelerate our mission and mutually enrich our professional growth."

“Reciprocity Road is a revolutionary force that drives value to our supplier partners, internal teams and to the communities in which we live," said Todd Pottebaum, president of QRG. "Reciprocity Road’s core mission and values align perfectly with our own, and we can clearly accomplish more as a group than we can individually. QRG’s inclusion in Reciprocity marks the beginning of what promises to be a fulfilling partnership."

A mid-year assessment revealed that the Reciprocity Road collective now is projecting more than $150 million in revenue by the year's end.

“We are humbled by the amount of interest in Reciprocity Road,” Brown added. “And we’re honored to align with the entire team at Quality Resource Group. Together, we will build a mutually beneficial highway for greater profit, while fueling an inspiring journey for everyone involved.”

For more information on QRG, visit www.quality-resource.com. For more information on Reciprocity Road, visit www.reciprocityroad.com.