Redsand Launch Successful for S&S Activewear
Redsand, a new line of authentic surfwear, garnered a successful introduction to the industry earlier this year.
Redsand is the only surfwear line in the industry and exclusive to S&S Activewear, Bolingbrook, Ill. The line was featured in the S&S booth at three industry trade shows in January, and was enthusiastically received at each, noted Margaret Crow, marketing director.
“We’re excited about the overwhelmingly positive response that people throughout the country have had to the Redsand line,” said Crow. “We were confident it would make an immediate impact because the styles are so unique, yet versatile enough for a wide range of applications. The line is appealing on so many levels.”
Redsand styles have been carried on the West Coast for several years by retailers that focus on active lifestyles. The line features a complete selection of comfortable, trendy pieces, such as fleece hoodies and board shorts.
For more information, call (800) 523-2155 or visit www.ssactivewear.com.