Restaurant.com Introduces Automated E-mail Fulfillment Service for Incentive and Loyalty Marketers

Arlington Heights, Illinois-based Restaurant.com today announced it launched a new fulfillment service for marketers to prepare, schedule and deliver Restaurant.com incentives via e-mail to support promotional campaigns. The option allows incentive marketers to free up time and boost productivity by managing incentive-enhanced e-mail campaigns more easily. Restaurant.com incentives, including gift certificates, cards and codes for restaurants, motivate audiences to take actions such as purchasing, donating and signing up for services.

“Our clients sparked this idea to make it easier to utilize Restaurant.com incentives within their e-mail campaigns,” said Cary Chessick, president and CEO of Restaurant.com. “We communicate often to diners through e-mail and can relate to the thought, time and effort that a marketer puts into outreach. This new turnkey option ensures marketers can save time by tapping into our tools and our experience. Our clients now have all they need to implement a seamless and successful incentive e-mail fulfillment programs.”

Marketers can select Restaurant.com incentives from varying denominations such as $25, $50, $75 and $100 gift certificates, valid for savings at more than 15,000 restaurants nationwide. They can customize the incentive with a company logo or marketing message. Co-branded emails and redemption webpages are available for the organization and campaign. The service assigns unique electronic codes to each incentive and schedules e-mail fulfillment deployment in advance. Automating the e-mail fulfillment process gives marketers more control when managing complex campaigns. Marketers can use the new resource for example, to plan for distribution over the course of several weeks and months. In addition, the service delivers, stores and protects e-mail information securely.

Restaurant.com incentives provide organizations of all sizes, from large corporations to local businesses, a tailor-made marketing incentive solution. The new e-mail fulfillment service joins Restaurant.com’s suite of other fulfillment methods, including direct mail, point of purchase and drop shipping. Restaurant.com clients have experienced significant returns through the use of the single Restaurant.com incentive product that offers more than 15,000 restaurant options. Brand names such as Orbitz, Motherhood Maternity, My Coke Rewards, Scotts Lawn Service and Snapfish by HP have all realized the actionable benefits of Restaurant.com incentives offering customers a gift certificate towards a meal at a restaurant of their choice.

“We have successfully been using Restaurant.com incentives for nearly two years and find the breadth and relevance of the product to be a great motivator for our potential buyers,” said Barb Peterson, senior manager of global supply, destination services for Orbitz. “Restaurant.com continues to come up with ways to serve its incentive clients and this latest fulfillment option is an exciting addition.”

For more information, marketers can visit www.Incentives.Restaurant.com or contact Restaurant.com’s Incentive and Loyalty Solutions division directly via e-mail at incentivesinfo@restaurant.com, or by calling (877) 833-2352.

About Restaurant.com

Restaurant.com is a preferred dining incentive and loyalty solutions provider that helps businesses of all sizes convert browsers into buyers. The company also offers savings at more than 15,000 restaurants nationwide with more than 33,000 daily gift certificate options Restaurant.com brings people together to relax, converse and enjoy well-prepared and -served meals at affordable prices. Restaurant.com has operated since 1999 and is based in Arlington Heights, Ill.