The Right Prescription
NOT TO SPEAK for the whole human race, but it’s probably safe to say most are glad to be done with school. Sure, there are fond memories: people have fun, people make friends, people learn things. That doesn’t negate the fact, however, that everyone is glad to be spared three-hour chemistry lectures and forced electives like “It’s Surprising How Boring Art Can Be: An Introduction to Art History.”
Back in the day though—the Socratic days, that is— the education process was inspiring. People would line up and beg guys like Plato to drop some wisdom on them. Philosophy and instruction used to be treasured things, valuable enough to attract whole crowds with nothing but the promise of self-betterment.
That’s not to say some aren’t still carrying the torch for wizened verbal lecturing. Dale Limes, MAS, senior vice president of sales, along with Jim Stutz, executive vice president of sales and business development for HALO/Lee Wayne, Sterling, Illinois, are frequent lecturers on the trade-show circuit. Limes was kind enough to explain the details of a recent class he taught about niche marketing to the health-care industry.
Promo Marketing: Could you briefly describe your lecture’s talking points?
Dale Limes: We were asked to do a class on selling to the health-care industry. We thought it was very appropriate, especially with these economic times, because the health-care industry is one of the markets that will be stable … because it’s virtually recession-proof. So we went into a lot of statistics on the health-care market. Included in that were statistics and facts relating to the job market in the health-care arena, the shortage of nurses and quality doctors, and how recruiting is such a big opportunity—just a lot of stats on health care, the baby-boomer age, and how that industry is going to continue to thrive and grow.