The Right Prescription
Revitalize slumping sales with niche marketing to the health-care industry
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That’s not to say some aren’t still carrying the torch for wizened verbal lecturing. Dale Limes, MAS, senior vice president of sales, along with Jim Stutz, executive vice president of sales and business development for HALO/Lee Wayne, Sterling, Illinois, are frequent lecturers on the trade-show circuit. Limes was kind enough to explain the details of a recent class he taught about niche marketing to the health-care industry.
Promo Marketing: Could you briefly describe your lecture’s talking points?
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