The Right Prescription
Revitalize slumping sales with niche marketing to the health-care industry
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Dale Limes: We were asked to do a class on selling to the health-care industry. We thought it was very appropriate, especially with these economic times, because the health-care industry is one of the markets that will be stable … because it’s virtually recession-proof. So we went into a lot of statistics on the health-care market. Included in that were statistics and facts relating to the job market in the health-care arena, the shortage of nurses and quality doctors, and how recruiting is such a big opportunity—just a lot of stats on health care, the baby-boomer age, and how that industry is going to continue to thrive and grow.
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