River’s End Trading Company Introduces First-of-its-Kind Pocket Embroidery Innovation for the Woven Shirt Market
On January 22, 2013, River's End Trading Company, Medina, Minn., introduced a first-of-its-kind pocket embroidery innovation. The patent-pending new device establishes an industry standard, offering companies the most efficient ornamentation technique ever developed; it creates a wider embroidery field on the pocket of a woven shirt, adding actual corporate logos in place of monograms or initials, which used to be the only options.
The new proprietary innovation will be utilized on embroidery machines at River's End Trading Company's Clarksville, Tenn., facility. It was engineered to enhance the precision and ease of pocket logo embroidery on iconic apparel brands such as Brooks Brothers, Columbia and Page & Tuttle, among others. This new technology expedites the production process and greatly reduces service lead times over the conventional "embroider then sew on pocket" technique. It also offers a turnkey solution for corporations with more intricate graphics and logos that were previously difficult to reproduce with traditional embroidery techniques. The device is three times more effective than commercially available clamping solutions. When using the device, the ornamentation field on a pocket increases considerably from 1" maximum width to 3" maximum width, to more effectively accommodate a wider range of corporate logos.
"We are always seeking new techniques to enhance the ornamentation of a garment, and this new pocket embroidery device is truly a breakthrough innovation for the woven shirt market," said Tim Klouda, president, River's End Trading Company. "We've engineered a device that provides corporations in the promotional products and golf industries with an expanded embroidery field that goes beyond the standard 1" parameter. This allows for much greater aesthetic creativity with logos, but without compromising quality."
"Prior to this innovation, corporations had to settle for traditional above-the-pocket embroidery for their larger logos. With the introduction of this device, our customers are provided with a distinct new option," Klouda added. "It's refreshing to see the fine detail of a corporate logo on a pocket, as it makes you appreciate the aesthetic value of that positioning."