River's End Announces New Leadership and Capital Investment

River's End Trading Company, Medina, Minn., has announced the appointment of John Maher as CEO and a capital investment from GCI, a leading private equity firm. These announcements highlight River's End Trading's focus on growth through innovative apparel products and strategic approaches to exceptional customer experience. River's End Trading will continue to serve the corporate, promotional, and golf retail markets with apparel. Financial terms were not released.

The choice of John Maher positions River's End Trading to capitalize on his wealth of apparel industry experience and leadership in business growth, customer focus, and operational excellence. Maher has 30 years of experience with Lands' End. He brings a passion and commitment for customers, employees, and partners.

"I am excited to be part of the River's End Trading team of employees, sales representatives, and partners as we build on the solid foundation that has made the company a top corporate and golf apparel supplier," Maher said. "It is a dynamic time for River's End Trading Company. I look forward to leading the team, building strong partnerships, and delivering on our growth strategies."

The financial commitment from GCI supports the company's growth, collection of top apparel brands, industry-leading decoration services and creative brand building solutions. River's End Trading Company will continue to expand both retail and private label brands including Page and Tuttle and River's End.

"GCI's investment in River's End Trading Company aligns with our strategy to foster sustainable, mutually rewarding partnerships with passionate people who lead innovative companies," said Bill Schleicher, president and chief operating officer of GCI. "This partnership builds on GCI's proud heritage of our founder Gary Comer, also the founder of Lands' End."

For more information, visit www.riversendtrading.com.