River's End Trading and Columbia Sportswear Strengthen Partnership

River's End Trading Company, the Medina, Minnesota-based apparel supplier, continues to build a strong partnership with Columbia Sportswear to serve the needs of the promotional products industry. In 2012, River's End Trading Company will add seven new innovative Columbia styles to its already impressive product offering and intends to expand the product line further in 2013 to ensure all key styles currently offered in the marketplace will be available to corporate customers.

Columbia Sportswear and River's End Trading Company partnered in 2008, introducing the brand to the corporate market with 17 styles. Today, the Columbia collection includes 34 apparel products, including men's and women's classic 3-in-1 parkas, lightweight jackets, high performance fishing shirts and polos, and premium fleece jackets and vests. Columbia's authentic, outdoor products contain innovative technologies and designs to help consumers stay outside and enjoy their activities longer.

"We are very excited to have this leader of innovative, outdoor clothing as part of our exclusive brand family which includes PING Apparel, Tommy Hilfiger, Brooks Brothers and Lacoste," said Tim Klouda, president of promotional products at River's End Trading Company. "The Columbia brand has been a great compliment to our existing product line and we look forward to a long and prosperous future as the supplier of authentic Columbia Sportswear."

Columbia Sportswear Company is a leader in the global outdoor apparel, footwear, accessories and equipment industry. Founded in 1938 in Portland, Oregon, Columbia products have earned an international reputation for innovation, quality and performance.

River's End Trading Company, in business for more than 30 years, is a distributor of apparel and accessories to the promotional products and ad specialty industries, and the imprinted sportswear and uniform markets.

For more information, visit www.riversendtrading.com.