River’s End Trading Company Adds Columbia Brand

River’s End Trading announced today it’s adding Columbia Sportswear, a global leader in the active outdoor apparel and footwear industries, to its collection of quality retail brands and outdoor lifestyle apparel effective for fall 2008.

Founded in 1938 in Portland, Oregon, Columbia Sportswear Company is one of the largest outerwear manufacturers in the world and a leading seller of skiwear and performance fishing apparel in the U.S. and has developed an international reputation for quality, performance, functionality and value.