River’s End Trading Company Adds Columbia Brand

River’s End Trading announced today it’s adding Columbia Sportswear, a global leader in the active outdoor apparel and footwear industries, to its collection of quality retail brands and outdoor lifestyle apparel effective for fall 2008.

Founded in 1938 in Portland, Oregon, Columbia Sportswear Company is one of the largest outerwear manufacturers in the world and a leading seller of skiwear and performance fishing apparel in the U.S. and has developed an international reputation for quality, performance, functionality and value.

Columbia Omni-Shade products, including apparel for men, women and children, offer UPF protection against the harmful rays of the sun, whatever the season. For winter outdoor enthusiasts, Columbia Omni-Tech products provide waterproof, breathable protection against the elements while the company’s Interchange styles allow users to adapt quickly to varying weather and temperatures.

“For 70 years, the name Columbia has stood for performance, innovation and quality for the true outdoors enthusiast,” said Dick Ward, CEO of River’s End Trading Company. “We are pleased to now make this sportswear for men and women available for corporate application.”

For more information on River’s End Trading visit www.riversendtrading.com or call (800) 488-4800.

About Columbia Sportswear

Founded in 1938 in Portland, Oregon, Columbia Sportswear Company is a global leader in the design, sourcing, marketing and distribution of active outdoor apparel and footwear. As one of the largest outerwear brands in the world and a leading seller of skiwear in the United States, the Company has developed an international reputation for quality, performance, functionality and value. The company manages a portfolio of outdoor brands including Columbia Sportswear, Montrail, Mountain Hardwear, Pacific Trail and Sorel.

To learn more about Columbia Sportswear, visit www.columbia.com