River's End Trading Company Welcomes Lee Aaron as the New President of the International Division
River's End Trading Company, located in Medina, Minn., has named Lee Aaron as the new president of the international division.
In this newly created role, Aaron will be responsible for establishing a retail presence for the River's End and Page & Tuttle brands in growing international markets such as China, United Kingdom, Korea, Japan and South America. Aaron will work with several wholesale distributors and retailers to build and maintain strong relationships and establish an international distribution of River's End private label products throughout the world. He will also oversee the production, merchandising and design development of men's and women's retail apparel for the international division.
Aaron brings to River's End more than 25 years of sales, marketing, merchandising and leadership experience in the apparel industry. His most recent position was at Alpha Industries as president of international operations leading the company from a regionalized and solely domestic USA business to a globally distributed, internationally recognized brand. Aaron has held executive positions at other notable apparel companies including R-Wear Inc., Resortworks America, Sherry Manufacturing Company and Anvil Knitwear.
"This is an exciting business venture for the future of River's End as we grow our international and worldwide branded footprint," said Dick Ward, president and CEO of River's End Trading. "Lee's considerable industry experience and apparel background make him the right executive to deliver the insights and brand management we need to build new relationships and partnerships worldwide."
For more information, visit visit www.riversendtrading.com.