River’s End Trading Introduces New Women’s Collection for 2007
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River’s End Trading, Minneapolis, has introduced a line of ladies apparel, “Her Perspective Collection”, which includes six new styles in five vibrant colors that is suitable for mixing and matching.
According to Lori Anderson, marketing manager, the styles were created based on feedback from the company’s customers. “Both our men and women customers began telling us that more ladies clothing was needed,” she said. “There are a lot more women in business, and they need something that fits them and their lifestyle. In the past, women have been able to get by with buying a men’s small, but women don’t want to wear men’s small anymore.”
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