"Rock Stars of the Promotional Products Industry" Brings Promo Heavyweights to PROMOTIONS EAST
The increasing middle class in these countries, most specifically in China, will result in a larger consumer audience, which naturally will lead to more companies looking for ways to promote themselves. As in so many other things, these emerging economies will look to America for queues on how to do things, and Jo-An Lantz said "BRIC countries will be looking toward us for help." With globalization making the world of commerce smaller, well-positioned distributors should begin to think of growing countries in Asia, South America and Europe as potential clients. Anne McKeough noted that Staples Promotional Products already has offices in many of the aforementioned companies for this very reason.
There was still debate over whether the increase of revenue (and costs) overseas would bring manufacturing jobs back to America. "American infrastructure is pretty much gone," Neaman said. Andrews, meanwhile, revealed that "the number of searches for USA-made products is small." Rebutting these facts, Jonathan Isaacson made the case that a return to domestic development is inevitable. "Everything will become local," he said. "Transportation is a waste."
After years of economic uncertainty, there was more of a sense of both optimism and community in the industry, and among the panel's speakers. "I think we can make a difference," Andrews said when discussing the impacts of laws and regulations on promotional products. Bellantone agreed, adding, "Anything that makes sense and benefits the industry, it makes sense to partner up and work together."