"Rock Stars of the Promotional Products Industry" Brings Promo Heavyweights to PROMOTIONS EAST
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The discussion began with Schaffer asking the panelists for their industry forecasts, and they were nearly universal in being cautiously optimistic for the future. Paul Bellantone noted that the industry grew 7 percent last year, and that compared to other advertising mediums, "only Internet marketing and mobile marketing are growing faster." Other topics included questions about financing, the impacts of social media, how technology is changing sales and the importance of product safety.
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- Companies:
- Gemline
- PPAI
- Soundline
- Vantage Apparel
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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