Rothman Joins Avaline as VP of Business Development

Parsippany, New Jersey-based Avaline announced David Rothman brings his 30 years of broad experience in the promotional products industry to the company as its new vice president of development. Starting in an entry-level position at Bic Graphic, Rothman rose through the ranks in a 20 year career, ultimately rising to the position of national sales manager, where he directed a staff of more than 40 people. Rothman left Bic to start his own writing instrument company, Pro Colors, in 1998, ultimately selling it to Sanford in 2005. The company feels Rothman returns to the industry with a new vigor and mission to help guide Avaline to new heights.