Rymax Announces Exclusive Partnership With Szanto Timepieces
Rymax Marketing Services Inc., Pine Brook, N.J., has announced a partnership with Szanto timepieces. This new relationship provides Rymax with the exclusive distribution rights to its collection of vintage-inspired timepieces. Szanto timepieces will now be available in Rymax's employee recognition, customer loyalty, corporate gifting programs and reward events.
"We're eager to enter the incentive industry with such a notable organization," said Barry Cohen, CEO of Szanto timepieces, a longtime watch-industry veteran who founded and continues to run the popular Luminox line of Swiss-made timepieces. "I've always admired the timeless beauty of vintage watch designs that will be in style forever. And although I certainly did not want to compete with my Luminox business, I was comfortable that developing Szanto would complement, rather than compete, with my existing brand. This is an exciting opportunity for our company."
All Szanto watches are conceived and styled in California. Cohen works with a longtime design partner from Switzerland to find modern inspiration in vintage watches that were manufactured decades ago.
"While the look and feel of these timepieces is indeed vintage, they also possess a sense of modernity which makes them appealing to today's watch consumer," said Randy Toth, vice president of new business development at Rymax Marketing Services. "We are confident Szanto timepieces will be a popular redemption in all our reward programs."