Rymax Loyalty Marketing Executive Receives Notable Honor
Paul Gordon, vice president of sales at Rymax Marketing Services, an award winning loyalty marketing firm, is the first loyalty marketing executive named to Global Gaming Business Magazine's 25 People To Watch in 2014. Global Gaming Business Magazine is the leading monthly gaming trade publication focusing on the entire casino gaming industry. Each year they compile a list of the top 25 people who have displayed expertise, creativity, leadership and innovation in the casino gaming industry. These honorees come from a multitude of disciplines within the dynamic gaming industry.
Paul Gordon is a loyalty industry expert with over 25 years of experience. His knowledge and professional acumen are the driving force behind consumer retention, recognition and engagement for traditional casino and Indian Gaming properties, as well as numerous Fortune 500 and Fortune1000 clients outside the gaming industry. "The gaming industry is in a dynamic growth mode as more states embrace this industry that creates jobs and much needed state revenue. It's a great feeling to be recognized and honored," Gordon said. "It proves that our efforts have not gone unnoticed and our success has made us an industry resource, which our organization takes great pride in. As the gaming industry continues to grow via new properties and the emergence of sanctioned online gaming, player loyalty is a critical key to success. Rymax has taken a commanding leadership role with very distinct strategies to initiate trial, reposition mature properties and by creating rewards for all revenue streams as ancillary services command a greater share of revenue."
For more information, visit www.rymaxinc.com.