Specialty Advertising Association of California (SAAC) Selects Living Tradeshow as Lead Retrieval Provider
Camarillo, California-based Specialty Advertising Association of California (SAAC) has selected the Living Tradeshow Solution as the official lead retrieval provider for the 2011 SAAC Show held August 24-25, 2011 at the Long Beach Convention Center.
The SAAC Show is an annual networking event providing education sessions and a trade show exhibition of products and services for its members. All attendees are pre-screened as active members of the industry. "Our event is the west region's leading show for the specialty advertising industry," stated Brian P. Padian, SAAC president. "We have always looked for new and innovative ideas to keep our show unique and create value for both our distributor and supplier members. The addition of the Living Tradeshow Solution to our event will provide added value to our exhibitors while reducing their overall show costs. Attendees will benefit from receiving the most updated information from the exhibitors in a paperless environment."
Living Tradeshow is a turn-key solution offered by organizers at premiere events. The solution consists of proprietary software and hardware elements that are used by attendees and exhibitors for a mutual exchange of useful business information. The key underpinning of the solution is a device called a "Crick-IT," which allows attendees to point a small, one-button, hand-held device at a participating exhibitor's booth to collect any marketing information, in an electronic format, that the exhibitor desires to share. The Crick-IT device is distributed free to every attendee at a show or event. The attendee can move through an entire show "bag-free" and "paperless," eliminating the need to carry heavy, wasteful printed literature back to the office. After the show floor closes, the attendee can view their individually collected show materials in a personal, web-based account provided free-of-charge, and they can maintain their account for months following the show.