Specialty Advertising Association of California (SAAC) Selects Living Tradeshow as Lead Retrieval Provider
Living Tradeshow is a turn-key solution offered by organizers at premiere events. The solution consists of proprietary software and hardware elements that are used by attendees and exhibitors for a mutual exchange of useful business information. The key underpinning of the solution is a device called a "Crick-IT," which allows attendees to point a small, one-button, hand-held device at a participating exhibitor's booth to collect any marketing information, in an electronic format, that the exhibitor desires to share. The Crick-IT device is distributed free to every attendee at a show or event. The attendee can move through an entire show "bag-free" and "paperless," eliminating the need to carry heavy, wasteful printed literature back to the office. After the show floor closes, the attendee can view their individually collected show materials in a personal, web-based account provided free-of-charge, and they can maintain their account for months following the show.
- Places:
- Camarillo, California