SAAGNY Hosts Annual Summer Showcase

Specialty Advertising Association of Greater New York (SAAGNY) hosted its eighth annual Summer Showcase for promotional products distributors and their clients on Tuesday, May 17.

Traffic on the show floor was brisk from the time the show opened at 10:30 a.m. until it closed at 3:00 p.m. with over 400 attendees in total at the show. SAAGNY and the Summer Show returned to New York City for the first time since 2019, and the energy and excitement was palpable.

“The sentiment is still holding that now more than ever it is great seeing people in-person, engaging, smiling and networking all in one place,” said Rachel Levin, president of SAAGNY. “The energy was contagious with all of the laughter, smiles and fun while educating the buyers themselves on quality promotional products. Seeing the individuals in attendance that came from across the country was awe-inspiring, to say the least.

The SAAGNY Summer Showcase returned to New York City for the first time since 2019.

The show included a “Best In Show” display featuring favorite items from exhibiting suppliers, a gourmet lunch for all in attendance, an ice cream cart for a sweet afternoon treat and gift bags for the end-users filled with promotional products from exhibiting suppliers.

SAAGNY wants to thank all who assisted The SAAGNY Foundation in its sock collection for Housing Works Chelsea. Five large boxes of new socks were donated to Housing Works, a healing community of people living with and affected by HIV/AIDS whose mission is to end the dual crises of homelessness and AIDS through relentless advocacy, the provision of lifesaving services and entrepreneurial businesses that sustain its efforts.

Attendees and exhibitors at the show.

“The SAAGNY Foundation is grateful to have had the privilege to work with Housing Works to repurpose promotional merchandise that was produced and not used,” said Sara Levinson, MAS, chair of the SAAGNY Foundation. “We are so thankful to everyone in our community that was at the SAAGNY Summer Show and purchased/donated socks to contribute to this effort.”

“It was gratifying to see the hard work of the volunteers, board, and staff come together to make the Summer Show another successful SAAGNY show,” said Donna-Jean Plante, CAE, executive director for SAAGNY. “I look forward to seeing even more distributors and more of their clients at next year’s event.”

Source: SAAGNY

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