Play It Safe
With government investments creating new jobs and expanding existing ones, safety products will continue to be popular in a multitude of sectors. While industries with hazardous work environments are the most obvious avenue for safety products, their uses go well beyond such arenas. "The overall market for safety products is very broad and deep. That gives this promotional market niche great potential to grow," Xiao said. "Our gloves, safety vests and safety glasses were sold by our clients to banks, insurance companies, government departments, high-tech companies, labs, charity groups, military and so on."
If you are wondering what products will be in the highest demand, look toward protective core offerings like gloves, safety apparel and safety glasses, as well as emergency and rescue items like flashlights, emergency lights, rescue knives, first-aid kits and automotive emergency kits. The key to these items is utility. "The functionality of the product is important. Having a product with multiple features is important," explained Norris.
Xiao affirmed this, adding, "Products that are functional, practical, give good exposure and great value are always popular in the market." Thanks to this functionality and reliability, you can be sure your future sales are also safe. "[Safety items] are more of year-round item," Xiao continued. "After a distributor gets an initial order from an end-user, as long as they are satisfied with the products and services, the chance of getting a re-order is very high."