S&S ACTIVEWEAR OFFERS FRENCH TOAST UNIFORM BRAND

S&S Activewear, Bolingbrook, Ill., has entered the school uniform market with the addition of French Toast, the best-selling brand of school uniforms.

According to Margaret Crow, marketing director, the decision to carry school uniforms came at a time when increasing numbers of schools nationwide are adopting dress codes that often include uniform requirements. “It wasn’t that long ago that uniform polices were limited to private and parochial schools,” said Crow. “Today, however, we’re seeing an increasing number of public schools instituting uniform requirements because of the numerous benefits they’ve been proven to generate for both students and educators, including increased attendance and a greater emphasis on learning.”