Sanford Business to Business Parent Company Acquires Drinkware Brand
Newell Rubbermaid, the parent company of Oak Brook, Illinois-based Sanford Business to Business, announced that it has acquired bubba brands Inc., a drinkware maker headquartered in Atlanta. Terms of the deal were not disclosed.
The newly acquired company is expected to generate $50 million in net sales for 2014. Rubbermaid purchased drinkware brands Contigo and Avex earlier this year.
"We are pleased to welcome bubba to the Newell Rubbermaid family," Michael Polk, president and CEO of Newell Rubbermaid, said in a statement. "We look forward to leveraging this innovative brand, in combination with the Contigo, Avex and Rubbermaid brands, to further strengthen our leadership position in the fast-growing durable beverage container market and bolster our growth agenda as we drive our Growth Game Plan strategy into action."
For more information, visit www.newellrubbermaid.com.