SanMar Adds Alternative Apparel Items

SanMar, Issaquah, Wash., a supplier of apparel and accessories, announced the availability of Los Angeles-based lifestyle clothing brand Alternative Apparel. SanMar is carrying 41 Alternative Apparel styles, including 11 exclusive, unique designs developed in a collaboration between the two companies.

“With the addition of this highly desirable retail brand, customers now have a full range of fashion basics from SanMar,” said Lee Strom, vice president of marketing at SanMar. “This collection appeals to clients in many decorated-apparel scenarios, including bars, restaurants, concerts and tourist shops.”

The 41 Alternative Apparel styles now available include tees, tanks, fleece and more in seven fabrications. The 11 looks exclusive to SanMar are all vintage 50/50 fabrication, soft and loosely knit for a worn-in fit.

All Alternative Apparel styles are available on SanMar's website or from its sales team. Marketing tools include a stand-alone print catalog, digital catalog and sampling programs.

For more information on SanMar, visit www.sanmar.com.