SanMar Adopts PromoStandards Integration Guidelines

SanMar, Issaquah, Wash., announced its launch of PromoStandards integration, an industry organization composed of distributors and suppliers focused on helping to improve technology's consistency for more efficient relationships.

SanMar customers, including AIA Corporation, Geiger, HALO Branded Solutions, commonsku and Facilis Group, currently are working with SanMar to take advantage of its PromoStandards Inventory Integration.

“Our goal is to make it as easy as possible for our distributor customers to access the data they need for their systems,” said Mike Knapick, chief information officer for SanMar. “By streamlining the inventory component of electronic integration, our customers can have the information they need more quickly and efficiently, eliminating the time and work spent tracking down inventory details.”

This is the first phase of PromoStandards adoption. SanMar plans to implement additional standards as they are developed.

For more information on PromoStandards, visit www.promostandards.org. For more information on SanMar, visit www.sanmar.com.