SanMar Debuts New Streaming Product Videos
Seattle-based SanMar Corporation, a leading supplier of imprintable apparel and accessories, announced the release of 22 all-new, customizable Web-based product videos.
“As the Internet continues to change how we do business, product videos are no longer just a novelty, but an essential part of product exposure,” explained Tenley Peck, SanMar Web site marketing manager. “This e-tool will allow our customers to engage their clients in a more targeted way, helping them make confident, informed purchasing decisions.”
SanMar customers will be able to add a personal message or logo to any video before sending a custom e-mail with the video URL to clients. Running approximately 30 to 60 seconds, each video provides detailed product information and highlights unique features. This initial batch of Web videos is available for many of the top sellers from Port Authority, Sport-Tek, District Threads and Port & Company. The company feels the web videos expand the suite of available marketing tools and also reaffirms SanMar’s commitment to supplying customers with valuable marketing materials and aids. Peck explained, “Not only is this a great sales tool, but this is another convenient means by which we can help customers efficiently manage their time and provide information that can maximize their sales.”
A family-owned business since 1971, SanMar Corporation is a leading supplier of wholesale apparel and accessories including Nike Golf, Tiger Woods Collection, PING Collection, OGIO, Red House, New Era, Port Authority, Port & Company, District Threads, CornerStone and Sport-Tek.
For more information on SanMar videos, visit www.sanmar.com/marketing/videolist.jsp