Savor the Flavor
10 tips for selling chocolate and edible promotions
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2. Think Ahead
Of course, the fourth-quarter selling season should not be disregarded. According to Tom Riordan, president of Maple Ridge Farms Inc., Mosinee, Wis., approximately 61 percent of business gift buyers rank food gifts as the number-one business gift for the holidays. "When distributors overlook food gifts when presenting holiday gift ideas, their clients go elsewhere to purchase them," he cautioned.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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