Silent No More
Awareness products are loud and proud about the causes they promote
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Clearly, in the days of old, awareness was not necessarily a part of charity. Perhaps the silence lasted for too long because by the 1970s, almost everything was open for discussion, and by the 1980s it was open for discussion on TV and mass media. This need to speak has not dissipated over time and, in fact, has grown. Today, there is a deluge of discussion coupled with donation. The Giving USA Foundation reported charitable giving in the United States reached a record $248.52 billion in 2004. People want to band together, show solidarity for a cause, express the personal impact it has had on their lives and receive a gift for their donation and literally wear it on their sleeve, or perhaps on their wrist.
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- Companies:
- Avaline
- Marathon/Prestige
E
Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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