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Like Groves, Doree Wendling, director of marketing at PremiumWear, Minnetonka, Minn., said fabrication in general, as well as performance features, are the latest and greatest in outerwear. “We are introducing several new styles … in the 2008 line, including soft-shell jackets with woven twill outside bonded to fleece inside lining,” she explained. In addition to the aforementioned styles, such new features as reverse zippers, laser-cut and fused components will be added to PremiumWear’s outerwear offerings.
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Cynthia T. Graham
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