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IN FOR THE LONG HAUL
Jackets and outerwear serve promotional purposes well. The primary function of any promotional item is to keep advertising messages or logos in front of end-users. “Jackets last ... so the investment in their purchase will be repaid over [an extended] period of time,” said Wendling. The average life for jackets is three years—double that of the typical promotional product, added Groves. “The items are functional and they have a perceived high value—perfect for client appreciation gifts,” she said.
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Cynthia T. Graham
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