Guess Who’s Coming To Dinner
Kitchen products hit the spot in ways other items cannot
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Humans have been mixing, heating and manipulating their food for millennia, with the trend showing no signs of possible extinction. Bob Lipic, president of Diversified-Adtee, Normal, Ill., maintained this type of utility is the greatest asset of kitchen products, providing the potential for frequent use and high retention. “If you ask the one in the household who does the cooking, [he or she] will tell you that they never throw a kitchen product away,” Lipic suggested. “That’s because of the utility factor inherent in this type of product.”
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James Musselman
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