’Tis the Season to Keep It Simple
For end-users and distributors alike, simplicity can be a standout solution to brand presence this holiday season
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Maria Raha
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Despite a technologically obsessed world, Charley Johnson, vice president of Salt Lake City-based SnugZ USA, believes in the heightened value and novelty of handmade products. The ImpressionZ line, which the company introduced in October 2007, offers handcrafted cards, complete with embellishments that add dimension, such as paper Christmas trees or ribbons. Johnson asserted such personal touches are not as likely to face the doomed fate of most holiday cards: the trash can.
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Maria Raha
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