Seastone Gift Card Packaging Sales Increase 250 Percent
Provo, Utah-based Seastone, the industry leader in specialty gift card packages and gift card promotional programs, announced that sales have increased by 250 since last year. In 2006, Seastone delivered approximately 40 million gift card package units, which increased to more than 100 million units in 2007. Large retailers across the nation are successfully marketing gift card packages made by Seastone, including Kohl’s, Albertson’s, Home Depot, Dick’s Sporting Goods, Walgreens and Wal-Mart.
“While gift card sales continue to rise at a steady pace, gift card packaging has exploded as a product category,” said Eric Child, Seastone president. “Seastone pioneered this category, and as a result we count most of the top retailers as customers. We believe even more stores will invest in gift card promotional programs in 2008.”
According to the National Retail Federation, during the 2007 holiday season, consumers are expected to spend $26.8 billion on gift cards. In addition, a 2007 survey by Comdata showed that 57 percent of consumers are more likely to purchase a gift card if it has specialty gift card packaging, and 47 percent of consumers are more likely to purchase a gift card if it comes in a tin.
Seastone’s holiday packaging—including tins, boxes, plush carriers, and other gift card holders—is available now at top retailers across the country. Seastone’s holiday collection includes innovative and eye-catching formats on the market, allowing consumers to dress up and personalize their gift cards.
Seastone is the market leader in specialty gift card packages and gift card promotional programs. The company pioneered specialty gift card packaging and offers turnkey gift card promotional programs through its Give-A-Gift™ brand. Seastone also provides fully customizable programs utilized by many of the nation’s largest retailers, restaurants, banks and mall groups.
For more information on Seastone, visit www.seastone.com or call (801)762-0088.