Seastone Releases Industry Gift Card Survey Results

Provo, Utah-based, Seastone, a market leader in specialty gift card packages and gift card promotional programs, announced the results of the 2008 Gift Card Packaging Study conducted by The Marketing Workshop. Commissioned by Seastone, the survey found that 96 percent of adults have purchased or received a gift card, and nearly four in 10 have purchased gift card packaging. In what represents a clear revenue opportunity and potential threat for retailers, half of respondents indicated they are purchasing gift card packaging at a different time and place than the gift card.