Powerful Promotions
Not too long ago, before the recession and the health care debate began dominating the news, energy was front-and-center in the national discussion. High gas prices, peak oil, alternate fuel sources and energy independence were all topics getting plenty of attention a few months ago, and though they're less covered by media sources, they are still worthy of your focus, both as a citizen and as a salesperson.
Not only are nascent clean-energy markets getting a lot of attention and funding from the federal government, which could translate into big new marketing budgets, but standard energy companies are facing more and more advertising challenges. From increased federal regulation and self-enforced green initiatives to aggressive competition from rivals in a down economy, there are plenty of ways energy companies could make use of a talented marketing professional's services.