Some other general tips? Cindy Baker, PR and promotions manager for Heritage Sportswear + Virginia T's, Hebron, Ohio, recommended running a test polo or two to make sure your decoration settings are accurate. Barreca suggested that if the order is for an actual golf event, consider co-branding the garment with the club logo, and to use slightly larger logos if the event is going to be televised.
BUYING FOR WOMEN
For the most part, buying golf apparel for women is similar to buying for men. "Ladies want and need the same benefits on the course as their male counterparts—moisture control, UV protection, and the ability to move and swing," said Baker. She explained too, that just as men like their apparel to fit well, so do women. Botkins agreed, and elaborated. "Buying ladies' golf apparel or ladies' athletic apparel in general is always about fit," she said. "Too many times customers are complaining about having to fit into men's sizes because a ladies complement isn't offered in that specific style. That is why we provide many polos with a ladies' engineered fit." Examples of such fit details would be princess seams (longer seams designed to better fit a woman's body) and body side panels (typically color-blocked panels along the sides of the garment that frame the body in a flattering way).
As for pure fashion elements popular in ladies' golf apparel, Barreca stated that details such as ruching and seam-gathering are popular right now. Baker added that different color choices, such as soft blues, pinks, limes and turquoises were also in style in women's apparel.