Products Fore Promotions
Nearly any suburban town with enough green space will have a green. On any pleasant day, the course will be filled with players from middle school until well past retirement. The game caters to almost anyone, and physical dominance is not a qualification.
Obviously, the game is not a trend or a fad. For promotional products professionals, the stability of golf is a welcome reprieve from the whirlwind of new items and styles in the electronics and apparel segments of the market. There is no reason to think a golf product added to a product line will not be useful even years from now. But this same stability can create a frightening vacuum in front of the distributor who asks, “What can I offer clients to keep them satisfied?” It is a problem to offer the latest and greatest when the game hasn’t changed in more than 400 years.