Products Fore Promotions
Playing through with golf products
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Tom Meissner, owner of Tempe, Arizona-based Sedona Golf, warns distributors to focus on functional golf products, not on cute or novel items. “There are so many gimmicks in the market,” he said. “I’ve been to too many golf tournaments where, as you’re walking out, almost all the gifts are sitting in the trash can in the parking lot because whoever was the buyer was not a golfer and they had no idea what they were getting for people. And it was something no one would ever use.” For the distributor who has never picked up a club, it may seem an impossible task to discern a useful product for serious golfers from one that will inevitably be dropped in the circular file. So why bother?
0 Comments
View Comments
Laurence Liss
Author's page
Related Content
Comments