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Playing through with golf products
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“Golf is one of those networking opportunities where you go out and get paired up with someone and spend four or five hours with them basically uninterrupted,” said Meissner. He feels a game of golf reveals volumes of information about a person, including his or her ethics and temperance. “It totally changes the relationship after you play golf with someone,” he said. “The next time you call them, you know you’re buddies.” The number of business people playing the game opens door upon door for promotions involving golf or golf-themed products.
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Laurence Liss
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