Finding the Right Angle
Selling to the insurance sector just got a little more exciting—here are two new takes to guide product searches
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AS THE PUNCHLINE of more than its fair share of boring-job jokes, selling insurance has gotten a bad rap for years. Yet it’s no easy undertaking. Doing so successfully requires the salesperson not only to bring up the stuff of people’s worst nightmares—natural disasters, fire, death—but to place each in the context of certain reality. They’re the universal bearers of bad news. And by default, the sector’s promotional products have about as much symbolism as the hooded cape and scythe.
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Christen Gruebel
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