NEW SCHOOL
A student body of informed consumers with a social conscience is reshaping the promotional apparel market
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When trying to sell to a large school that has name recognition, distributors will likely face significant competition, said Byron Reed, director of marketing at MV Sport, Bay Shore, N.Y. He said the trick is to find apparel that is new and stylistically different. If that isn’t possible, he recommends finding schools that people might not visit and that aren’t heavily trafficked.
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- Companies:
- Boardroom Custom Clothing
- People:
- Byron Reed
- Jason Neve
Laurence Liss
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