From Resources To Riches
Five tips on selling to human resources departments
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1) REFERRALS ARE A GREAT DOOR-OPENER
If you're looking to break into the H.R. marketplace for the first time, an inter-company referral from a different department could be a good route. "I have been very lucky in that I have gotten all of [my H.R. clients] through referrals from the marketing area," said Cris Nigro, owner of Proforma Creative Precision, Foxboro, Mass., a distributor experienced in working with human resources departments. "I hardly ever target human resources directly, I always start somewhere else," she explained, noting that though she often begins in marketing, other departments, like the office secretary who orders forms and mailing materials, may also be viable alternatives.
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- Companies:
- A La Carte
- Chocolate Inn
Michael Cornnell
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