In The Spotlight
Non-profit organizations are always looking for ways to stand out—promotional items can help
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The Michael J. Fox Foundation for Parkinson’s Research proudly reports its efficiency: 84.4 percent of income is directed to research-related activities; 3.3 percent is dedicated to operating costs. The remaining 12.3 percent is set aside for development and fundraising. This means approximately $8.6 million was spent by the foundation to promote itself, raise public awareness about Parkinson’s disease and sponsor activities aimed at increasing contributions. And, it is safe to assume promotional products played an active role in these campaigns.
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- Companies:
- Hartleigh Creations
- Starline USA
Laurence Liss
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