Senator and Dart Merge Sales Forces
Senator Promotional Group USA, based in Greensboro, N.C., announced the combination of its Senator Pen and Dart Business Accessories brands behind one sales team.
“This is an exciting opportunity to increase our overall sales coverage for both product lines and to begin realizing the synergies these two categories together can provide to the U.S. promotional products market,” said Jim Burrow, MAS, president and CEO of the newly formed entity. “Our focus will continue to be on providing high-level service and selling ideas to our distributor customers, and working through them to grow their revenues and profitability.”
Dale Baur, former vice president of sales and marketing for Dart, will lead the combined sales and marketing organization as vice president of sales and marketing for Senator Promotional Group USA. Rich Coleman, former sales director for Senator Pen USA, will become the regional vice president of sales for the eastern U.S. for Senator and Dart products alike. Michael Kogutt, MAS, former vice president of sales for Dart Business Accessories, will be the regional vice president of sales for the Western U.S. representing both lines. The two will report directly to Baur.
For more information, visit www.senatorpen.com or call (800)553-6101.
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