Senator Launches “Wow” Site
After nearly a year in design and development, Greensboro, North Carolina-based Senator USA relaunched its Web site(www.senatorpen.com) comprised of new, interactive features to aid distributors.
“We took time to research what is most important to site users,” said Jill Randolph, product marketing manager for Senator, “because we want to provide valuable and useful tools to our distributors, which they will feel safe sharing with their customers as well.” Any visitor can browse the online catalog to view client-safe details on Senator’s full line of offerings, but only distributors can log in to place an order.
While the Web site makes product selection easy, Senator feels it is other interactive features that distinguish the site. Page-turning technology allows users to flip through on-screen versions of Senator catalogs, and click on any product for details and/or distributor ordering. The “Build-a-Pen” feature provides visitors an easy, step-by-step interactive “Mix N’ Matching” tool to create their own pen by style, color scheme and messaging. “It’s a useful tool for visitors to customize their pen for a particular client, event, or project,” added Randolph. “Images can be Emailed, used for ordering, or printed for a presentation.”
For distributors who want to offer the best value to their customers, the site also features all current Senator promotions, with customer-friendly, printable flyers available in PDF format.
For more information on Senator USA, visit www.senatorpen.com