Senator USA and Dart Pen Merger
Senator & Co. announced the merger of Senator USA and Dart Manufacturing into the newly formed Senator Promotional Group USA.
Michael Nick, president and CEO of Senator Group Worldwide, said, “This is the first step in Senator’s global strategy to become a prominent supplier of promotional products around the world. Senator enjoys the number-one position for promotional ball point pens in Europe and has a significant presence in about 90 countries around the world. We are very happy to now have a strong foothold in the U.S. market, the biggest promotional products market in the world. We also recognize that we need to be in multiple product categories to be a more meaningful supplier to our distributor customers. Business accessories are a natural addition with our writing instruments providing us with two of the top promotional products categories. Both Senator and Dart have an excellent reputation in the U.S. market receiving numerous industry awards.” Nick will be chairman of the newly created board of directors of Senator Promotional Group USA.
- Companies:
- Senator Promotional Group USA
- Senator USA
- Places:
- U.S.